Journal Entries by

Lilly Wyborney

Lilly Wyborney is a first-year MBA student at Washington State University, who is excited to deepen her expertise in strategy, analytics, and consumer psychology. At Seventh Scout, she collaborates on social media management, content creation, and helping optimize campaigns to connect brands with their audiences in meaningful ways.

How Marketing Strategy Comes Together: A Digital Marketer’s Playlist

Empathetic Storytelling in B2B Marketing: Turning Complexity into Compelling Narratives