## scout's journal ### [Search Isn’t What It Used to Be: How to Write Content for Generative Engine Optimization](/content/writing-for-generative-engine-optimization/index.html) There isn’t a stronger way to build connections between people than telling stories that help us remember, teach, and inspire each other. ### [Designing for Clarity: A Smarter Approach to Print Marketing Materials](/content/designing-for-clarity/index.html) ### [The Digital Renaissance Is Here: Storytelling in Marketing](/content/the-digital-renaissance-is-here-storytelling-in-marketing/index.html) ### [How Marketing Strategy Comes Together: A Digital Marketer’s Playlist](/content/a-digital-marketers-playlist-the-ideal-blend-of-digital-marketing-services/index.html) ### [How Agencies Can Use Artificial Intelligence Like a Strategic Intern](/content/how-agencies-can-use-artificial-intelligence-like-a-strategic-intern/index.html) ### [Our 2026 Marketing Strategy: What We Are Leaving Behind](/content/our-2026-marketing-strategy-what-we-are-leaving-behind/index.html) ### [2025 Year in Review: A Year of Storytelling, Strategy & Meaningful Momentum](/content/2025-year-in-review-a-year-of-storytelling-strategy-meaningful-momentum/index.html) ### [What Should Leaders Post on LinkedIn? Start With These Prompts](/content/linkedin-post-prompts/index.html) ### [Empathetic Storytelling in B2B Marketing: Turning Complexity into Compelling Narratives](/content/empathetic-storytelling-in-b2b-marketing/index.html) ### [The Rise of Video-First SEO: What You Need to Know](/content/video-first-seo-2025/index.html) ### [Why Humor Belongs in B2B Marketing](/content/why-humor-belongs-in-b2b-marketing/index.html) ### [Restorative Week: Seventh Scout’s Agency Culture of Renewal](/content/restorative-week-2025/index.html) ### [Field Notes: Website Redesign for Growth, Usability, and Brand Consistency](/content/engineering-website-redesign-for-company-growth/index.html) ### [How Data Visualization & Infographic Design Simplify Complex Information](/content/data-visualization-infographic-design-tips/index.html) ### [AI Everywhere: Innovation or Overload?](/content/ai-everywhere-innovation-or-overload/index.html) ### [Interview Like a Journalist: A Content Creator’s Guide to Turning Conversations into Content](/content/interview-subject-matter-experts-like-a-journalist/index.html) ### [Building The Essential Marketing Tech Stack](/content/building-the-essential-marketing-tech-stack/index.html) ### [Why Your LinkedIn Profile Matters More Than Ever](/content/why-your-linkedin-profile-matters-more-than-ever/index.html) ### [Seventh Scout Turns 10: Reflecting on a Decade of Digital Marketing Evolution](/content/seventh-scout-turns-10-reflecting-on-a-decade-of-digital-marketing-evolution/index.html) ### [Corporate Jargon Is Ruining Communication—Here’s How to Fix It](/content/corporate-jargon-is-ruining-communication-heres-how-to-fix-it/index.html) ### [From Screen Time to Play Time: A Game Night Gift to Celebrate 2024](/content/seventh-scout-game-night/index.html) ### [Why Shared Values Matter More Than Value Propositions in Business Relationships](/content/live-your-company-value-propositions/index.html) ### [Field Notes: Our Recipe for a User-Friendly Website Redesign](/content/our-recipe-for-a-user-friendly-website-redesign/index.html) ### [Seventh Scout ‘Class of 2024’ Year in Review](/content/seventh-scout-class-of-2024-year-in-review/index.html) ### [How Pop Culture Inspired the 2025 Hill Country Ride for AIDS Branding Journey](/content/how-pop-culture-inspired-the-2025-hill-country-ride-for-aids-branding-journey/index.html) ### [Roots & Routes: Jennifer Forsmann’s Family Legacy and Finding Her Creative Calling](/content/roots-routes-jennifer-forsmann/index.html) ### [Roots & Routes: Eve Molnar’s Path from Coal Mines to Creative Design](/content/roots-routes-eve-molnar-pennsylvania-roots-fuel-her-creative-design/index.html) ### [Lynn’s Experience at Illuminate 2024: Insights from the Together Digital Conference](/content/lynn-attends-together-digital-illuminate-conference-2024/index.html) ### [Jenni’s Guide to Better Photos for Your Business](/content/jennis-guide-to-better-photos-for-your-business/index.html) ### [A Guide to Your B2B Marketing Annual Review](/content/b2b-marketing-annual-review/index.html) ### [Roots & Routes: Christine Bartkowski’s San Antonio Roots Fuel Her Creative Journey](/content/roots-amp-routes-christine-bartkowskis-san-antonio-roots-fuel-her-creative-journey/index.html) ### [Boosting Website Traffic with Social Media Engagement](/content/boosting-website-traffic-with-social-media-engagement/index.html) ### [The Role of Social Media in Supporting Social and Political Issues](/content/the-role-of-social-media-in-supporting-social-and-political-issues/index.html) ### [Recruitment Marketing: Attracting Top Talent in a Competitive Market](/content/recruitment-marketing-attracting-top-talent-in-a-competitive-market/index.html) ### [Field Notes: Start-up Marketing Strategy Fuels Austin’s Creative Ecosystem](/content/start-up-marketing-strategy-fuels-austins-creative-ecosystem/index.html) ### [The Power of a Book Club: Enhancing Your Marketing Team’s Collaboration](/content/the-power-of-a-book-club-enhancing-your-marketing-teams-collaboration/index.html) ### [Roots & Routes: Lynn Yeldell Brings New Orleans Magic to Seventh Scout](/content/roots-amp-routes-lynn-yeldell-brings-new-orleans-magic-to-seventh-scout/index.html) ### [Roots & Routes: Emily Stevens’ Journey from Pullman to Seventh Scout](/content/roots-amp-routes-emily-stevens-journey-from-pullman-to-seventh-scout/index.html) ### [Writing AI SEO Content with ChaptGPT](/content/writing-ai-seo-content-with-chaptgpt/index.html) ### [Maximizing Marketing Impact: Integrating SEO and Social Media Strategies](/content/integrating-seo-and-social-media-strategies/index.html) ### [Field Notes: Elevating Homebuying Experience with Custom Inventory Search](/content/travisso-custom-inventory-search-real-estate-website-design/index.html) ### [Crafting Digital Marketing Reports Your Clients Will Understand](/content/crafting-digital-marketing-reports-your-clients-will-understand/index.html) ### [Seventh Scout Celebrates 2023 Davey Awards](/content/seventh-scout-celebrates-2023-davey-awards/index.html) ### [How to Use AI for Content Creation](/content/how-to-use-ai-for-content-creation/index.html) ### [Free ChatGPT Prompt Templates for Blog Writing](/content/free-chatgpt-prompt-templates-for-blog-writing/index.html) ### [From Us to You: A Year-End Thank You](/content/seventh-scout-infusions/index.html)